Shopify CRO Agency for DTC Brands
Conversion rate optimization for the collection pages, product pages, and cart flow the traffic actually lands in, not a redesign for the sake of new fonts.
Most "redesigns" just make an old store look newer, same friction, better fonts. We rebuild for conversion: fewer decisions per page, a faster load, and a checkout path that doesn't fight the customer. The work is closing the gap between the traffic you're already paying for and the store actually converting it, not redecorating what's already there.
How Projects Work
Every project starts with an audit call, a real look at the store, the data, and where visitors are actually dropping off. From there it's scoped one of two ways:
Full Rebuild
For stores that need real structural change, not surface tweaks.
Focused Sprint
For stores that need targeted fixes to specific pages or flows.
What We Actually Look At
- Where visitors actually drop off real session data and behavior, not a guess based on how the page looks.
- Product and collection page friction too many decisions, unclear shipping and return info, slow-loading images.
- Checkout and cart flow steps that add friction without adding trust.
- Mobile specifically most Shopify traffic is mobile, and most CRO work still gets designed desktop-first.
“We initially brought them on to do landing pages for a client where they quickly showed their value and turned it into a full site build. This led to a higher conversion rate storewide, along with paid ad performance that allowed us to aggressively scale daily budget.”
— Chuck Olsen, Google reviewWho This Is For
DTC founders whose Shopify store is getting traffic but not converting it, and agencies who bring us in once the ads are working and the store itself becomes the bottleneck. Think of it as the middle step: Landing Pages gets the click right, this is what happens once someone's actually on the site.
Common Questions
What's a good Shopify conversion rate?
The global average sits around 2.66%. Food and beverage brands average closer to 4.58%, beauty 5.32%, luxury under 1%. Category and price point move that number a lot, so the useful benchmark usually isn't the industry average, it's your own store's trend over time.
How is this different from a redesign?
A redesign changes how the store looks. CRO changes how it performs, fewer decisions per page, a faster load, a checkout path that doesn't fight the customer. It can include a visual refresh, but that's not the goal.
How is a Shopify CRO project priced?
Shopify CRO (conversion rate optimization) is scoped as a full rebuild or a smaller sprint after an audit call, priced to the work involved.
Sending fresh paid traffic in first? See Landing Pages. Want the email side pulling its weight too? See Klaviyo.
Want a second set of eyes on where the store's actually losing sales?