VoC Research
The 3 VoC Questions That Do 80% of the CRO Work
Most CRO audits eyeball the site. These three questions tell you what's actually stopping people from buying.
Free Knowledge
Strategies, breakdowns, and lessons from inside scaling ecommerce brands.
VoC Research
Where to Deploy Voice of Customer Surveys (5 Spots That Work)
If you only run one survey on your thank-you page, you're missing the other four places where real friction data lives.
VoC Research
What Your Abandoned Cart Replies Are Really Telling You
The final email in your abandoned cart flow is doing the wrong job. Turn it into your best research channel.
VoC Research
The Post-Purchase Survey Setup Most Stores Skip
Attribution is broken. Post-purchase surveys fix it. The 2-question setup and where to deploy it.
VoC Research
Big Brands Start With Customers. Most Stores Start With the Site
Heuristic audits tell you what you think is wrong. Customer research tells you what's actually stopping buyers.
VoC Research
How to Turn VoC Answers Into a CRO Sprint Plan
A folder of survey replies is useless. Here's how to tag, theme, and prioritize them into real fixes.
Session Replay
Rage Clicks, Dead Clicks, and Click Loops. What They Cost You
Three patterns in session replay data that reveal exactly where your store is losing revenue. Every store has them.
Session Replay
The Session Replay Diagnostic Workflow
Funnel data shows where people drop off. Session replay shows why. The workflow that turns 20 replays into a priority fix list.
Session Replay
Microsoft Clarity Is Free. Here's How to Find $10K/Month in Leaks
You don't need Hotjar's paid plan to run session replay and heatmaps. Clarity does 80% of the work for free.
Segmentation
Aggregate Conversion Rate Lies. Here's What to Segment By
Looking at one CR number for your whole store hides every real insight. Segment correctly and you find the revenue.
Segmentation
The Mobile vs Desktop CR Gap. Where 20-40% of Revenue Hides
If your mobile conversion rate is 30% below desktop, your mobile experience is broken. Not "less convenient." Broken.
Funnel
Macro vs Micro-Conversion Mapping for Shopify Stores
Trying to move purchase rate directly is a losing battle. Map your micro-conversions instead. That's where the leverage is.
Funnel
Reverse Journey Analysis in GA4. Finding Your Feeder Pages
Forward funnels tell you where people go. Reverse funnels tell you where they came from before a key event.
Testing
Stop Testing Hunches. The Hypothesis Format That Actually Works
Most A/B tests are guesses in a fancy outfit. A real hypothesis names the change, the segment, the metric, the lift, and the evidence.
Testing
The CRO Test Log. Why Losing Tests Still Compound Value
Every test you run teaches you something. If you're not logging the losses, you're paying tuition and throwing the lesson out.
Segmentation
Products Viewed Per Session. The AOV Lever No One Tracks
Customers who view 3+ products convert higher and spend more. Almost no Shopify dashboard surfaces this metric.
Save Flow
The Subscription Cancel Ladder. 6 Steps Before You Accept "Cancel"
A cancel button with no interception is a revenue leak. The 6-step save flow that catches 15-30% of cancellations before they happen.
Save Flow
Why Are You Canceling? The Most Important Question in Subscription Ecom
A discount as the only save offer is lazy. Ask the cancel reason first. The reason determines which offer actually works.
Agency Truth
I Spent $25K/Month on Ecommerce Agencies. Most of It Was Wasted.
Klaviyo attribution gaps, CRO retainers that outlast the work, and ad incentives that don't align with yours. A transparent breakdown from the brand side.
Getting Started
Your First Year in Ecommerce. The Do's and Don'ts Nobody Tells You
SEO from day one, margins before ads, and why hiring an agency too early is the most expensive mistake you can make.
Q4 Strategy
Your BFCM Prep Starts Now. Here's What Most Stores Miss
The 3-phase framework for turning Black Friday into your biggest revenue month, and why starting early is everything.
Email & SMS
The Email & SMS Strategy That Actually Works for Black Friday
Why segmentation, hotlists, and owned channels beat blasting your entire list, and how to set it up in Klaviyo.
Retention
What to Do After Black Friday: Turning Holiday Buyers Into Repeat Customers
Most stores go dark after Cyber Monday. Here's how to turn one-time holiday buyers into year-round revenue.
CRO
Your Product Page Is Losing Sales. Here's What to Fix First
The same conversion killers show up on almost every Shopify store. Hero images, buy box placement, trust signals, mobile. Here's the framework.
SEO / GEO
SEO Is Changing. Why Your Ecom Brand Needs GEO Now
AI search is reshaping how people find products. If your SEO strategy hasn't adapted for generative engines, you're already falling behind.
Email & SMS
Klaviyo Flows That Actually Drive Revenue, Not Just Open Rates
Welcome, abandoned cart, post-purchase, winback. The flows that get 30-50% of store revenue from owned channels. Built from inside real brands.
Data & CRO
What Heatmaps and Eye Tracking Reveal About Your Store
You think you know how people use your site. Heatmaps and eye tracking show the real story, and it's usually not what you expected.
Growth
The Affiliate Snowball: How to Build a Program That Compounds Revenue
Affiliates aren't a side channel. They're a compounding engine that generates revenue, UGC, social proof, and SEO backlinks simultaneously.